Monday, September 08, 2008

Ideas...

I went to Subang Parade on Saturday and there was a sign that caught my attention.

Not exact words, but the sign pointed out that there were numerous times accident happened to adults and kids who are wearing rubber shoes/clogs when using escalator (i.e crocs type shoes/clogs).

So guys and gals, please make sure you take extra careful when approaching escalator if you are wearing one.

On the other note, do you know that the small bits that you can buy to make your clogs look different than others? That particular product is patented by a lady in US. Her children has been wearing this rubber clogs for some time and they are tired of having the same as others. So she made those small bits for her children. After some time, other children wants to have what her children have.

Crocs try to buy her patent, but she refused. So Crocs bought a plant in China with her earning royalty from turnover of small bits of Crocs.

My point is, (and if you read books about creative thing @ ideas) they suggested you write down what you have in mind albeit it is out of this world idea. I remembered Saliza told us (during lunch @ doli), her classmates were discussing on bluetooth idea for walkman during a walk in a park to top Bukit Larut (orientation day, remember?). Wireless from headphone to walkman. Pretty good idea given it was discussed 14 years ago.

Talking about idea, do you know the (i)'telur separuh masak'(/i) gadget, normally in yellow colour? It was patented by a chinese guy who loves to eat (i)'telur separuh masak'(/i). However his wife could not get it right every time she cook it. So he experimented with MILO tin until he found what is today. Amazing!

When I was with my previous company, I learned you have to take extra precaution on patent and trademark. I was informed by my boss that a company in China registered a trademark on my company goods. The best thing is, the licence expired sometime in 2012. What is the complication, you ask. Well my company could not sell our product in China since someone else have the licence of trademark. You have to register the trademark based on country, so you have to spend a lot of money apart from European Country (EC) since you can register under EC constituency.

However you can be an opportunist, There was a boy who registered a website domain called http://www.pamelaanderson.com and got paid loads from Pamela Anderson when she want to purchase that domain name. Later court ruled out that you could not buy a domain name with people name in it if your name is not the same. Scared of paying too much ei??? When tsunami hits Acheh few years back, another boy sold his website domain http://www.tsunamifund.com (or something similar to that) for US$50,000! Opportunist right? He was accused an oppotunist and scumbag

Nowadays marketing idea is as bigger than ever. I remembered I had conversation with representatives from University of Newcastle upon Tyne in Bangsar early this year. A professor from medical faculty told me that mp3 player is not that great invention, and it was created by a group of Newcastle Polytechnic's students years ago. Apple did splendid marketing plan, and now you hear iPod more than other brands.

I hope you see the importance of writing down your ideas and it could be the fortune you are looking for.


p/s - before I finish off the article, here is one very interesting story for all of us. True story in South Africa. A farmer was tired of his low income job he went on search of diamonds (South Africa is the largest exporter of diamonds in the world, and since white people wants to control this gem, they introduce an IC no. on each diamonds to control smugling by native African although they have the right for the gem not the whites!). Ok, back to story, the farmer died without finding a single diamond. The truth is, his land has full of diamonds that de Beers not dare explore such that the diamonds price would shoot down because there were thousands of it underneath the farmer's land. Amazing!!

Moral of the story: [homework for today] hahahhahahahha

8 comments:

Smiling Sukri said...

DO you believe KFC recipe is not registered for patent?

Anonymous said...

Moral of the story:

Tak payah buang duit beli kasut/slipar Croc tu..jatuh tergelincir tuuu..baik beli Croc-wannabe kat Giant :)

Anonymous said...

Matyie, bercakap pasal KFC..rasa KFC kat tempat kau sama tak mcm KFC Malaysia?

Smiling Sukri said...

Rasa KFC kat sini? Aku rasa not exactly sama, tp lebih kurang lah. Kenapa kau tanya?

Anonymous said...

aku tanya sebab aku rasa KFC kat tempat lain selain M'sia ni tak sama dgn Malaysia. Ada org cakap franchisee ni akan di taste-kan ikut selera org tempatan. It applies to McD, Burger King, Pizza Hut, etc..

Anonymous said...

Faizie, memang betul, the taste varies country to country. My friend yg biasa mengembara (non-muslim) ni pernah cakap kat aku. Kalau kita nak test sendiri, quite limited lah kita nyer test market. Alaa, kalau kita tgk ayam kampung ngan ayam inject je pun dah tau taste dia lain, nikan pulak ayam Mesia, ayam arab, ayam korea etc hahahaha.

Anonymous said...

Aku rasa supposely rasanya patut sama, tp mungkin ada faktor2 yg tak dapat dielakkan rasanya beza. Contohnya di Kuwait, ayamnya dari Brazil, ayam local mesti mahal dan mungkin tak cukup utk meet market demand.
Tp mmg betul setiap country ada menu special nya, macam kat sini menunya ada ala2 kebab/sishtawook. Kat indon menu KFC ada nasi kalau tak silap.

Anonymous said...

Actually wife aku (pattern officer kat MyIPO) yg ckp KFC tak pattern dia punya recipe sbb pattern only valid for 30 years. Kalau nak pattern, dia kena describe in details resipi dia termasuklah cara utk buat. Pattern ini tak semestinya barang, tp cara (method) juga boleh di pattern. Proses pattern pun bukan boleh siap dlm masa sebulan, dan varies countries to countries.
Bayangkan kalau KFC pattern, lepas 30 thn, camner bisness diorang?!

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